Why Plano, Texas REALTORS® Need Fresh Listing Photos by Michelle Bollinger

The 2024 real estate market in Plano, Texas, was competitive yet shifting, with key stats showing longer days on the market and a significant rise in active listings (+55.1% YoY). With more homes for buyers to choose from, standing out is more crucial than ever. That’s where Fresh Listing Photos by Michelle Bollinger comes in—to give your listings the visual edge they need to sell faster and for top dollar.

More Active Listings Mean More Competition

With 501 active listings in Plano at the end of 2024 (a massive increase from the previous year), homebuyers are getting pickier. The days of listings flying off the market without professional photos are long gone. When buyers are scrolling through hundreds of homes online, eye-catching, high-quality images can be the difference between a showing request or a pass.

Longer Days on Market? Not With Great Photos

On average, homes in Plano sat on the market for 34 days in 2024, two days longer than in 2023. If you're a REALTOR looking to shorten that time frame, investing in professional listing photos is non-negotiable. Buyers form opinions within seconds, and dimly lit, cluttered, or low-quality photos won’t help you sell quickly. My photography highlights your listing’s best features, ensuring buyers fall in love before they even step inside.

Median Price Is Up—Your Listings Should Reflect That Value

The median home price in Plano hit $520,000 in 2024, an increase of 1.5% year-over-year. With prices continuing to climb, buyers expect homes to look premium, regardless of price point. If your listing photos don’t match the perceived value, potential buyers may skip over them. I ensure your listings look polished, bright, and inviting, helping you justify every dollar of your asking price.

Close-to-List Price Ratio: Every Percent Matters

Plano homes closed at 97.3% of their original list price in 2024. While that’s strong, the goal is to keep price reductions to a minimum. Homes that look stunning from day one attract serious buyers who make strong offers—not ones looking for a bargain. My professional photos help maintain property value perception, ensuring fewer negotiations and a smoother closing process.

Why Choose Fresh Listing Photos by Michelle Bollinger?

  • Exclusively for Texas REALTORS – I focus solely on real estate photography, meaning I understand the angles, lighting, and staging that make homes sell.

  • Fast Turnaround – With listings sitting longer, speed is crucial. I provide quick, next-business-day delivery, so you can market your properties without delay.

  • Consistent, High-Quality Photos – My work ensures that every listing you market reflects professionalism and attracts serious buyers.

  • Simple Booking Process – Just send me an email, text, or call, and I’ll handle the rest. No complicated forms or unnecessary steps.

Final Thoughts

Plano’s real estate market is evolving, and visual appeal is more important than ever. If you’re a Texas REALTOR looking to move listings faster, attract better offers, and stand out in an increasingly competitive market, Fresh Listing Photos by Michelle Bollinger is your go-to resource.

📩 Book your next listing shoot today and let’s make your listings shine!